inga cassidy
PhD Researcher, MA
designer, storyteller, strategist
about.
Yes, it's a real human here.
I’m Inga Cassidy, a PhD Researcher & MA in neurodesign. Also, a novelist. Scriptwriter. Independent Artist. Human-Centered Designer.
I've worked with Jeep, Cosmopolitan, Scandic Hotels, Finnish Broadcasting Company, DHL, Swatch Group, European Capital of Culture and many others.
Also: Foodie. Beginner surfer (bad). Mother. Crazy Finnish sisu (see’-soo). Science geek.
I design for humans, not against us.
I have an incurable curiosity on how our brain responds to design.
With neurodesign we can rewire our societies, systems and brands to support wellbeing and sustainability.
Call me crazy, but we can do it. (I do come with Finnish Sisu*, insane, stoic determination.)
services.
*Sisu (see'-soo), noun (Finnish)
*Sisu a uniquely Finnish form of stoic resilience – unshakable persistence, tenacity of purpose, grit, bravery, hardiness, quiet courage, and unwavering determination when the odds are stacked wildly against you.
Characteristics:
Action-oriented perseverance | Absurd resilience in hardship | Deep inner strength | Part of Finnish national identity (Perkele)