Design
Some collaborations
Jeep, Cosmopolitan, European Capital of Culture |
Oulu2026, Swatch Group, Lynx, Finnish Broadcasting Company (YLE TV1, YLE TV2, YLE Teema), DHL, European Capital of Culture

Degrees
Doctoral studies, neurodesign with design thinking focus, 2025–
MA, Design Thinking with neurodesign focus, 2025
MA, Art & Culture Production, Design thinking, 2023
BA, Media & Scriptwriting, 2022
Graphic Design (Pirkanmaa, Finland & Barnet College, London, UK), 1998

Work Experience
Advertising agencies 2000–
* Incl. BBDO Helsinki, Publicis Helsinki, Avidly
* Created creative campaigns, concepts, and digital content for clients including Silja Line (cruise line), HK Ruokatalo, Lynx, Cosmopolitan, DHL, . Delivered copywriting, concept design, and visual direction across brand touchpoints.
Finnish Broadcasting Company 2005-2009
* Led stakeholder communications at YLE TV1, Finland’s national broadcaster. Launched new channels, scripted and designed promos, and created high-impact media kits — driving audience-focused storytelling.

Published journalistic pieces
Helsingin Sanomat, MeNaiset, Matkaopas, Kaleva

Creative Work
Novels working on currently
Pablo B.
Kälämi

Published Novels
Kohti, Tammi Publishers, 2005
Oiva, Tammi Publishers, 2011
Hippiäinen, Tammi Publishers, 2015
Unisammakko, Tammi Publishers, 2016

Sciptwriting
17-episode series, Finnish Broadcasting Company
Branding & audience engagement, scriptwriting, Finnish Broadcasting Company
Films, scriptwriting & concept designing, The Irish Festival of Oulu

Some Novel Reviews
"... J.K. Rowling-level storytellers." – Aamulehti
"…masters her style and writes well." – Turun Sanomat
"...a therapeutic reading experience." – Helsingin Sanomat

Art
Programmed Exhibitions: Roma, Italy, 2026

Research & Recognition
Academic reviews
…”groundbreaking research…” – Professor, University of Eastern Finland
“…timely and forward-looking”…”work is of an excellent standard.” – Dean, Faculty of Arts, University of Lapland

Selected Art Grants
Writers’ Union
Arts Promotion Centre Finland
Finnish Cultural Foundation

Awarded Professional Memberships
Finnish Writers’ Union
Finnish Playwrights and Screenwriters Guild
Women in Film & Television
Oulu Writers’ Association
The Society of Authors, UK

Additional Training/Courses
NLP Practitioner & Master
Creative Writing, University of Jyväskylä
Communication studies

Awards & Recognitions
Film short listing | National
1st Place in Concept Designing | National
2d Place in Concept Designing / National
Honorary Award in Concept Designing | National

Hidden Features
On my freetime I learn to train horses
Coffee over tea, always
Works with Finnish Sisu.