CLIENT:
Finnish Broadcasting Company
CASE:
Brand Film
CHANNEL:
YLE TV1
ROLE:
Scriptwriter
Finnish Broadcasting Company
about.
A national broadcaster, the country’s main TV channel, a million-plus audience, 90 seconds to nail it — no pressure.
Insight: Less gloss, more vulnerability.
Impact: The film was shortlisted — but for me, as a writer, the best moment is when someone really gets it: ‘Exactly – maybe that [vulnerability] is exactly where the strength lies.’ (Audience feedback.)
recognition & credits & script.
Recognition
The film got shortlisted in national Finnish film and television industry ranking Media & Message, organized by Audiovisual Producers Finland – APFI.
Credits
Client: Finnish Broadcasting Company, Channel 1
Project: Brand Film for YLE TV1
Script: Inga Röning (me) & Jasmiini Lappalainen, Yle
Director: Miikka Lommi / Kennel Helsinki
Executive Producer: Jasmiini Lappalainen / Yle
Producer: Saara Kankaanpää / Kennel Helsinki
Original music: Marko Nyberg
DOP: Ari Willey
Editor: Ben Mercer
VO: Pamela Tola
My role: Scriptwriter
Recognition: Shortlisted in national film competition
(Retrospective side note:
Funny enough, vulnerability, human connection, and radical empathy are still at the heart of my work today.)
You want to know what the film says?
I thought so. Here’s an unofficial translation:
Vulnerability lives in all of us.
But what if strength lies exactly there — in vulnerability,
in incompleteness.
In vulnerability lies your power. Your uniqueness.
Dare to face your fear — it’s trying to tell you something.
Only those who’ve met their own vulnerability can feel light. Free.
The more you open yourself, the more shades you’ll see.
The step may feel difficult —
but the whole world is here to carry you.
Yle – Your story.
