ROLE:
Novelist & Scriptwriter
YEAR:
Since 2005
ALSO:
Journalist & Communitation
WHY:
Every case builds on a story
Writing & Story
about.
As a species, we run on stories.
Without stories, we are just baboons in socks, as Harvard PhD Martha Beck says. (I love her.)
Science shows we make sense of our world through stories.
Ohad and team (2023) showed engagement with a narrative synchronizes listeners' responses in regions involved in mentalizing, reward, working memory and attention.
With my novelist & scriptwriting background I can bring a deep understanding on stories, how and why they affect us.
Everything we do is, at its core, built on stories.
Strategy – What’s the core message?
Science – What does the data mean?
Design – How does it feel and behave?
Impact – What stays with people?
Economics – What do we value and why?
Health – How do we heal and adapt?
Education – How do we learn and remember?
Culture – What bings us together?
Art – What moves us?
writing.
Working on currently
P. Pablo, novel
Kälämi, novel
Published Fiction
Kohti, Tammi Publishers, 2005
Oiva, Tammi Publishers, 2011
Hippiäinen, Tammi Publishers, 2015
Unisammakko, Tammi Publishers, 2016
Some Reviews
"... J.K. Rowling-level storytelling." – Aamulehti
"...dominates the genre." – Turun Sanomat
"...a therapeutic reading experience." – Helsingin Sanomat
"...serious themes are softened with dark humor..." – Kaleva
Film & Television
17-episode series, scriptwriter, Finnish Broadcasting Company
Branding & audience engagement, scriptwriting, Finnish Broadcasting Company
Films, scriptwriting & concept designing, The Irish Festival of Oulu
YLE TV2, Children's Christmas, children's TV animation series (17 episodes)
Hundreds of promo films for YLE TV1 & other Finnish Broadcasting Company national television channels
As a independent journalist
Helsingin Sanomat / Sanoma Media Finland
MeNaiset
Accepted member
Finnish Writers’ Union
Finnish Playwrights and Screenwriters Guild
Women in Film & Television International
Oulu Writers’ Association,
The Society of Authors, United Kingdom
Awards & Recognitions
Film short listing | National
1st Place in Concept Designing | National
2d Place in Concept Designing / National
Honorary Award in Concept Designing | National
BA case.
Case: Friends Architecture
How sitcoms guide timing, structure and building empathy?
Our brain is a prediction machine, and sitcom plays with that in a gorgeous way. Sitcom is basically a cognitive lab: timing, connection and structure at play — shaping what we feel, and what surprises and stays. (Neurodesign, anyone?)
Challenge:
INT. STRUCTURE OF SITCOM – COLD OPEN
Sitcom is one of the most brutally difficult formats of storytelling, and Friends is one of the best examples of glorious writing to examine. (My opinions, or a universal truth.)
I was invited to break down one episode of Friends – to the nuts and bolts – to see the architecture of an excellent (disgustingly well-written) story. A good sitcom is sharp, empathetic, opens new perspectives, and takes a bold stand. I wanted to know how the structure communicates the premises, the main statement.
Educational analysis of FRIENDS S05E22. Credits: Bright/Kauffman/Crane.
Why this matters: story plays with our brain’s built-in prediction mechanism — Plant → Reminder → Payoff. That’s why we love it.
#Keywords: sitcom, premises, comedy, dramaturgy, main statement, Friends
reviews.
...J. K. Rowling level storytelling…
The reading experience was therapeutical.
...dominates the genre.
