design meets
neuroscience
ingacassidy@outlook.com
Designing with science can cut errors (88%*), save time, and – yes, lives.
I’m a PhD Researcher with 27+ years in design & story. I create with leaders, radical empathy and Finnish Sisu to co-build connection and trust.
I've had the joy of working with Jeep, BBC, Cosmopolitan, Finnish Broadcasting Company, Helsingin Sanomat, Swatch Group, Oulu2026 | European Capital of Culture, and would be happy to work with you, too.
Decrease of medical errors iacross 6 SF hospitals
(Kliger et al.,2009; 2012)
Annual cost to the global economy from stress & anxiety WHO (2022).
work.
Perception is not raw data. Our brain composes our reality from neural signals it receives and stiches it together with all our other experieces. [Short version.]
Inga Cassidy, PhD Researcher
about.
Imagine designing worlds your brain actually wants to live in.
I use neurodesign to help organizations and societies cut errors, build trust and design systems our brain actually wants to use.
The Next Gen Design starts from there, with ethics and empathy, and it aims for flourishing.