My Design Philosophy
Services
Systemic Design | 360° View
SME | AI Transformation
Labs & Talks
Designing with Science
Client
My Design Philosophy
Location
Digital–physical–social and between-spaces
Year
Since 1998
Credits
PhD in Systemic Design & Neuroscience (ongoing)
Master's Thesis in Design Thinking
Another MA in Service Designing & Neuroscience
Service Designing projects 10+
Design projects 300+
Info
The legendary Stanford University professor McKim said in 1959:
"Man, unfortunately, is not a variable—he has already been designed."
He emphasized designing for humans and for need. To me, this inherently means ethics and empathy.
In 2026 we have AI brain fry, exhaustion, mental health problems, loneliness. Stress and anxiety cost our global economy $1 trillion annually (WHO, 2022).
Clearly there is something not quite working in our modern systems.
I believe we deserve to be more than just one variable in our own worlds.
Human-centered systemic design can help solve our deepest systemic and societal problems.
That means an integrated understanding of
Architecture (neuroarchitecture)
Urban design
Biophilic design
Tech (for humans, not against us)
Neuroscience (cognitive, social & affective)
Psychology
and other disciplines.
When we understand our subtle reactions in our multi-layered complexities, we design for brain health, innovation and cognitive resilience.
